Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Times have changed and so have the gifts and gifting styles.
Whether it is a personal occasion, corporate celebration, a festival, a baby shower, Valentine’s Day or KarvaChauth, gifting has become a way to express one’s love and also one’s individual identity. A sleek package with a sophisticated gift delivered on time helps the sender assert his/her own style-conscious yet affable personality. And this is precisely why online gifting platforms are fast becoming a way of life.
Gifting market in India is estimated at $30 billion of which only around $400million is online. It is split into 3 broad categories – Festival Gifting ($7.5billion), Personal Gifting ($20billion) and Corporate Gifting ($2.5billion)
Growing online gifting
Online gift portals have become a kind of one-stop-shop to find gifts of all kinds. Browsing through a variety of heart-warming options on one platform, making a quick purchase with the click of a button and getting the gift delivered on the same day are just some of the reasons why online gifting has won so many hearts. Moreover, such portals are quite flexible with their delivery mechanism. Want the product to be delivered on a specific date, specific day or at midnight? Fret not. All or any of these are possible to show your loved one how much you care and how well you planned the gift delivery. Bangalore, Hyderabad, NCR, Mumbai, etc – reason being that these cities have a lot of immigrant working population – i.e. people who have come from other states to work here. And therefore, they have a lot of friends & family back home, to whom these people like to send gifts. And online gifting is an ideal solution for them to send high quality & timely gifts.
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